Case Studies
Hotel LUC
Key Partner: Thomas Duxler, General Manager
Challenge:
Rebranding in Berlin’s competitive hospitality market required a fresh approach to communication. Hotel LUC needed to connect with both its target guests and potential employees to strengthen its reputation and employer branding.
Our Approach:
We conducted a collaborative workshop to uncover the hotel’s unique selling points (USPs), analyze competitors, and identify market opportunities. From this, we developed a comprehensive storytelling strategy that spoke to guests and future employees alike, bringing the brand’s vision to life.
Accomplishments
Successfully positioned Hotel LUC as an industry leader, earning the title of “Hotel of the year 2022.”
Achieved this recognition during the challenges of the pandemic, demonstrating the power of strategic storytelling and targeted communication.
Hotel Taschenbergpalais Kempinski Dresden
Key Partner: Marten Schwass, Managing Director
Challenge:
The renovation of Hotel Taschenbergpalais Kempinski Dresden required a delicate repositioning to retain long-term employees and guests while aligning with Kempinski’s global brand standards and attracting new talent.
Our Approach:
We conducted workshops to align the team with the new concept developed targeted messaging to recruit top talent, and crafted communication strategies to reassure loyal guests while introducing them to the updated vision. Collaborating closely with Kempinski, we ensured the hotel harmonized with its sister properties, the Hotel Adlon and Hotel Vier Jahreszeiten München.
Accomplishments
Seamlessly repositioned the hotel, blending its rich 28-year history with a refreshed, modern identity.
Strengthened employee alignment, creating a unified and motivated workforce.
Successfully maintained guest loyalty while attracting new clients, positioning the hotel as a leader in Germany’s luxury hospitality sector.
The DATAI Langkawi
Key Partner: Arnaud Girondon, General Manager
Challenge:
After 25 years, The DATAI was carefully updated during extensive renovations to meet contemporary standards – with a strong focus on preserving the surrounding nature.
A consistent commitment to sustainability was placed at the heart of the redesign.
Our Approach:
We shaped and communicated a bespoke narrative that brought the visionary and exemplory transformation to life for a wider audience.
Accomplishments
The resort was seamlessly integrated into its natural surroundings, setting a benchmark for sustainable luxury hospitality on Langkawi with lasting impact and wide-reaching influence.
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